Today we're talking with Erin Hiemstra, founder of the blog Apartment 34, which has grown into a full team of creatives who scour the brick & mortars, online design hubs and glamorous travel destinations to give all of us inspiration and some amazing eye candy! Apartment 34 is the real deal when it comes to lifestyle blogs. Erin covers everything from fashion to home decor to cuisine and breaks down what she loves into manageable, do-able ideas for the rest of us. In addition to blogging, Erin is a consultant specializing in digital PR, branding and social media marketing. Apartment 34 also does prop, food and wardrobe styling for several brands, including Robert Mondavi, Martha Stewart Living and Old Navy.