If Mad Men & The Marvelous Mrs. Maisel had a baby…
… and pitched it to Netflix for a new TV series, you’d have a handle on this week’s epsiode. If you're not following me, let me explain. My guest is Alessandra Wood and she is going to give us the most interesting history lesson you've heard in a long time! Her dissertation for her PhD was essentially about the influence mid-20th century department stores have had on our personal style choices, for our homes and our clothing (think consumer psychology behind advertising in Mad Men) and pair that with the highly fashionable world of B. Altman in New York, circa 1950 (where Midge Maisel works) and that’s the intersection where today’s conversation resides! We also touch on where we are today when it comes to interior design and how our style is a reflection of, and reaction to, broad cultural forces. It's a great conversation and I hope you'll find it as fascinating as I have! We start out talking about Alessandra's rather high-tech role in the online design company, Modsy and by the end we hear how she has used her training as a historian in a most contemporary way.
Listen to the episode now:
Lord & Taylor, 1956. Raymond Lowey design:
Early visual merchandising (1954). Mannequins with complete outfits:
The Crystal Room, Higbee Department Store, 1961: